Last Thursday, entertainment giant Disney announced that its streaming service, Disney+ is scheduled to launch on November 12, 2019. The subscription-based service has a price point of $6.99 with a monthly subscription, and $69.00 if an annual subscription is selected. The announcement was made by Disney CEO, Bob Iger.
The cost is in the realm of what was expected as Disney previously indicated that they intend to offer the service at about half the cost of Netflix’s standard HD plan, which costs $12.99. Investors and analysts are closely observing to see if the revenue that Disney gains from this platform is enough to offset the dip in revenue that is expected from Disney’s choice to no longer provide third party licenses for its content.
Initially, Disney+ is set to be available in the United States only, however, the company did indicate that by 2021, it intends for the service to be available in all the world’s major regions.
There is a lot of content planned for the service. First, Disney stated that once the home entertainment and theatrical windows have closed, all 2019 films are expected to be available on the platform. A wide range of original content is also expected as Disney is looking to allocate $1 billion in 2020, and up to $2 billion in 2024 exclusively to original properties.
Confirmed television series and films include:
• Four Marvel live action series
• An animated series called “What if” to explore potential Disney storylines
• Three different Star Wars series
• Pixar shorts based on popular Pixar films such as Toy Story and Monster’s Inc.
Jennifer Lee, Chief Creative Officer at Disney, stated that subscribers can expect extensions of, and different takes on stories with existing characters. Additionally, content from National Geographic and 20th Century Fox can be expected alongside classic Disney Animated shows. All content on the platform is expected to be downloadable for offline viewing.
Disney has released over 40 films that have grossed over $35 billion at the box office since 2006. The company indicated that all major motion pictures are planned for release in theatres prior to their appearance on Disney+.