On January 2nd, 2018, fast food giant McDonald’s announced that they are introducing another test into a handful of select McDonald’s locations.
The juggernaut company has said that they are using fresh beef in another burger, to be called the Archburger, and it’s to get tested in seven locations in Tulsa, Oklahoma. This isn’t the first round of fresh meat testing that McDonald’s has done in their restaurant. The company did a widespread testing of fresh beef patties for their signature Quarter Pounder. After approximately a year of testing, McDonald’s made the public announcement via social media that the fresh beef burgers would be rolled out to its 14,000 locations by mid-year.
For years now, McDonald’s has received backlash not just from customers, but other companies as well who have called into question the quality of the ingredients put into their food. Due to the complaints and concerns, McDonald’s Corporation has worked diligently to make vast changes to their recognizable menu. In addition to testing the fresh meat market, they’ve also removed artificial preservatives from their Chicken McNuggets as well as replaced the apple juice with a brand that has less sugar.
McDonald’s has also stated that they are looking for a lot of feedback from clientele, but incorporating fresh beef into the menu is a significant change. McDonald’s has been using frozen beef patties for over 40 years.
The fresh beef patties for the new Archburger weigh in at under three ounces, making them smaller than the Quarter Pounder, but larger than the patties in their hamburgers and cheeseburgers. However, the rollout of the fresh Quarter Pounder patties could inspire a new market for McDonald’s, and boost sales figures. It’s possible that the success of fresh beef getting used in McDonald’s burgers weighs on the success of the testing, but the company seems more than confident that the changes to their menu are going to have customers lining back up.