DJ Koh, Samsung’s president and CEO of IT and mobile communications, revealed its newest smartphone with a foldable screen. The device was designed in an attempt to break the smartphone innovation funk that has taken over the market.
The only downside is that the device is going to run consumers almost $2,000 US, and there’s no certainty that it’s going to provide the innovative catalyst that the industry needs.
The Galaxy Fold was showcased on Wednesday in San Francisco, and it gets released on April 26th for a retail cost of $1,980 US.
Consumers who are open to paying the hefty price are getting a device that can unfold similar to a wallet. The device works like a standard smartphone that has a 4.6-inch screen, or it can transform into a mini-tablet with a 7.3-inch display.
When completely unfolded, the Galaxy Fold can run three different apps on the screen simultaneously. The camera also features an incredible six cameras—three in the back, one on the front, and two on the inside itself.
Samsung has spent nearly five years working on the specific technology needed to master a smartphone with a foldable screen, and they are hoping for a significant payoff.
During the unveiling, DJ Koh announced that it’s the beginning of a new era. He claimed that the new device is capable of answering skeptics who boasted that everything has already been done.
Patrick Moorhead, a strategic analyst at Moor Insights and Strategy, stated that the Galaxy Fold is going to be more of a status symbol than anything. He believes that the device is a super premium product that is only going to attract a limited crowd. Moorhead also stated that the smartphone is more for technology aficionados who have large wallets and like big screens.
Despite all analyst predictions, Samsung believes that their luxury technology is a marvel, and it’s going to unfold consumer’s minds to make it more than a niche product.